During my whole 11 week tenure at PMCF, I led the development of the Credentials deck, a key project that involved creating a comprehensive master document for analysts to use when crafting customized client pitch decks. I pioneered the design of a new, branded, and sleek style for over150 master layouts. Due to confidentiality, I can only showcase the cover variations in my portfolio, but it was an insightful learning experience that strengthened my communication, type, layout and overall design skills greatly.
I lead the design of 23 investment banking branded icons, and 12 vertical specific icons. This project was a delightful culmination of my passion for design and illustration. I am extremely proud of the outcome.
Here is some insight of the process of the creation of these icons, from initial concept, to finished. They went through 5 rounds of edits from the PMCF Marketing team, and the PM Marketing team as well to ensure I was upholding both brand guidelines.
I spearheaded a project to enhance the effectiveness of Transaction Announcement posts on LinkedIn. Recognizing that LinkedIn’s updated algorithm favored video content over simple link sharing, I conducted thorough research and developed a motion graphic video solution. This approach will significantly increase engagement and visibility, leveraging the algorithm’s preference for video to drive better website traction.
Plastics and Packaging
Diversified Industrials
Business Services
Food and Beverage
Transportation
Plastics and Packaging 2
Software and Technology
Healthcare
These are graphics I created for the Year In Review Document to be released later this year. I hand drew and vectorized illustrations relating to each vertical and created a cover design and also matching headers.
